Balega International, a leading performance sock brand in the run and outdoor specialty markets, announces its support of the Breast Cancer Fund (BCF) with the release of their limited edition Words of Grit and Grace Enduro Sock. With the mission of prevention, Balega will donate one dollar per pair sold to the BCF, which works to eliminate cancer risks through public policy and educating consumers of the link between chemical exposure and breast cancer.

This year Balega is aiming to double their donation from previous years. Together, Balega and the BCF are encouraging women to be healthy and reduce the risk of breast cancer.

“The Breast Cancer fund support so many issues that Balega stands for and feels passionate about,” states Tanya Pictor, Balega’s Vice President of Sales and Marketing. “Beyond everything, what I love most about the cause it that they are proactive – they believe in getting out there and making a difference, step by step. If we as a collective do a little bit together every day, imagine how powerful the outcome will be?”

Featuring inspirational messages such as “Don’t tell me I can’t” and “Believe” stitched into the toe of the socks, Balega’s Grit & Grace sock are available in running specialty stores and online at www.balega.com. These socks are available for purchase beginning in September for $12.50 through October’s Breast Cancer Awareness Month. For a list of all Balega retailers, click here.

Contact

Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com

Image courtesy Balega International