Los Angeles athletic apparel company 1st Round Athletics, announces its official partnership with international racing series FIA Formula E Championship—the world’s first fully-electric racing series. The Championship, which centers around three core values of Energy, Environment and Entertainment felt that 1st Round’s apparel—a fusion of engineering, technology, sport, science, design itself—was the perfect fit based on the unparalleled performance attributes of its proprietary energyDNA technology.
In addition to outfitting all the Formula E staff and team, 1st Round will also have an array of merchandise including racing crews, jackets, and polo’s available for fans. Each piece of merchandise includes 1st Round’s energyDNA technology. This incredible technology increases circulation and oxygen levels in the muscle tissue, recycles the body’s energy, which increases endurance and limits fatigue, and is sweat and odor-proof. Given this innovation, Business Insider dubbed 1st Round “The next Nike”, while Inc. named them the “coolest college startup” upon launch. 1st Round’s team also boasts Amy Yeung as head designer—formerly of Lululemon.
This collaboration with Formula E makes 1st Round the official apparel merchandiser trackside at the races in Beijing, Buenos Aires, Miami, London and more. In addition, the company will market Formula E apparel directly from their website and in select retail locations. The inaugural race is set for September 13th in Beijing with nine races on four continents to follow.
“We are extremely excited about our partnership with Formula E as they are creating more than just a racing series; they’re building a platform for the world to witness new technologies in the electric and energy sectors,” comments 1st Round CEO Teague Egan. “We share many parallels and symmetries between our companies as we are both pushing the threshold of technology in the world of sports.”
In addition to their strides with Formula E, 1st Round has received glowing endorsements from top professional athletes across other competitive sports. Kansas City Chiefs linebacker Jordan Campbell says, “After wearing 1st Round energyDNA for the past six weeks, I can’t believe how much my performance has increased. I’ve become stronger, faster, and more explosive.” Olympic Gold Medal Sprinter Shawn Crawford adds, “Every advantage you can get is worth it. energyDNA® gives me that advantage for me to be the best in the world. It’s apparel that gives back. If you don’t get with the program, you’re going to get left behind.”
For more information visit 1stRound.com.
Leland Drummond / Azione / 646-490-2945 / Leland@azionepr.com
Image courtesy 1st Round