Water Press Release

NRS Debuts New Products and SUP Technology for Spring 2015

NRS, leading manufacturer of paddlesports accessories and inflatable watercraft, debuted its spring 2015 line at this month’s Summer Market Outdoor Retailer Show. New additions to the NRS product line include two new footwear models, the Crush andVelocity, which perform both on and off the water. In an effort to raise the bar for women’s paddling gear, NRS has created arguably the most comfortable women’s PFD on the market, the Siren, with a low-profile design and anatomical fit. For paddlers who prefer on-demand flotation, the Zephyr PFD brings a new level of comfort and efficiency with its no-fuss design that stays out of the way.

NRS is also excited to introduce their proprietary Axis Technology for their entire inflatable SUP line, including the new Adventurer and Imperial boards. Axis is an acrylic stiffener that adds rigidity and efficiency to inflatable boards without adding weight. This new technology helps to make the brand’s inflatable SUP boards some of the most efficient inflatable boards on the market.

“With our new spring 2015 offerings, we’re aiming to bring game-changing gear to the paddling market and continue to deliver the best products for the paddling community for both on and off the river,” states Mark Deming, NRS Marketing Communications Manager.

Men’s and Women’s Crush Shoe (MSRP $79.95)

Versatile, technical shoe that looks just as good at the bar as it performs out on the water. NRS combined rugged materials, smart details and signature Idaho style to make the Crush a go-to shoe, day-in day-out, trip after trip, on and off the water.

Velocity Shoe (MSRP $109.95)

Rough and rugged adventure creeking shoe built for long portages and scrambling scouting missions. NRS’s updated and improved replacement for the popular Attack shoe is supportive for harsh portages, sticky for rock-to-rock scrambling, and durable for long bushwhacking.

Siren Women’s PFD (MSRP $109.95)

NRS’ new, female-specific PFD, the Siren, is arguably the most comfortable, low-profile, women’s PFD available today. Six panel design and six adjustment points effortlessly wrap the body for super comfortable fit, and a large front pocket holds all the necessities for a day of paddling.

Zephyr PFD (MSRP $99.95)

Compact, low-profile inflatable PFD designed to provide on-demand flotation that doesn’t get in your way. With a stash pocket for essentials and a super cushy, aerated lumbar belt, the Zephyr provides 16.5 lbs of on-demand flotation in a smart and comfortable design.

Adventurer SUP ($1,295)

An adventure touring board designed for efficient long-distance paddling for paddlers of all sizes and their gear. Ample deck space, 6 stainless steel D-Rings for rigging, and a secure bungee cord for overnight SUP missions. New proprietary Axis Technology, an acrylic stiffener, adds rigidity, efficiency, and performance to the board without adding weight.

Imperial SUPs ($1,095 & 1,295)

NRS introduces the most versatile all-around board for fitness paddling, touring, or light river running. The Imperial 4 and 6 disprove the theory that no single board can do several things well, making them the perfect all-around SUP for recreational paddlers looking to do a bit of everything. New proprietary Axis Technology, an acrylic stiffener, adds rigidity, efficiency, and performance to the board without adding weight.

Yak Yak Boat Cart (MSRP $99.95-119.95)

The lightest, smoothest rolling, most user-friendly boat cart available today, the Yak Yak is 30% lighter than comparable boat carts.  A lightweight anodized frame, improved hardware, fuss-free wheels, and an easy-to-use tie-down strap to do everything you need efficiently.

Alfred and Beda Board Shorts ($54.95-59.95)

Durable, functional, comfortable board shorts designed specifically to meet the needs of paddlers.NRS designed these shorts to be more than simply a glorified swim trunk. More comfortable for long days on the water, functional to meet the specific demands of paddling, and tough enough to withstand serious adventures.

Explorer Paddling Suit ($799.95)

Simple, reliable performance that gives you all the details you need, but nothing you don’t. We wanted to build a simple and effective paddling suit that provided great protection, yet was still comfortable enough to wear all day.

Navigator Paddling Suit ($999.95)

Full-featured touring suit designed for long-distance comfort and performance. Smart details like a built-in storm hood, water-resistant thigh pocket, and a comfortable neoprene neck gasket will keep you feeling good and performing at your best, whether you are on a sunset paddle or a week on the water.

Contact:

Bethany Mousseau
Momentum Media PR
bethany@momentummediapr.com
781.801.9663

Logo courtesy NRS

Any views or opinions expressed in this article are those of the author and do not reflect those of ActionHub. Comments on this article reflect the sole opinions of their writers.

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