Outdoor Industry Association (OIA) and Eagle Creek have announced that the OIA Industry Breakfast, which kicks off Day 1 of Outdoor Retailer Summer Market 2014, will feature Peter Sheahan, founder and CEO of ChangeLabs as its keynote speaker.

ChangeLabs is a global consultancy that works with some of the world’s leading companies including Apple and IBM, in the realm of innovation and behavioral change. During his keynote, Sheahan will challenge assumptions about the outdoor industry and “business as usual”, revealing how the world’s most effective organization and individuals distinguish themselves from the competition instead of running with the pack.

The breakfast will take place on Wednesday, August 6, 2014 from 7:00 am to 9:00 am at the Salt Lake Marriott Downtown at City Creek, in Salt Lake City.

Event Details

What:         OIA Industry Breakfast presented by Eagle Creek
Who:          Keynote by Peter Sheahan, founder and CEO of ChangeLabs
When:        Wednesday, August 6, 2014

•                      Doors open at 7:00 a.m.
•                      Program begins at 7:30 a.m.
•                      Program concludes at 9:00 a.m.

Where:        Salt Lake Marriott Downtown at City Creek, Ballroom

Logo courtesy Outdoor Industry Association