Mountain & Trail Press Release

Mountainsmith Backpack and Brews Benefit for American Alpine Club at Summer OR

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the American Alpine Club at the Outdoor Retailer Show for the fourth year in a row. Back by popular demand and Mountainsmith’s commitment to the AAC, the highly anticipated Backpack and Brews Benefit will take place on Thursday, August 7th from 4:30 p.m. – 6:00 p.m. at booth #20015.  What does this mean for Outdoor Retail Show goers?A screamin’ deal on limited edition Mountainsmith packs with all proceeds benefitting the American Alpine Club.

AAC-branded Mountainsmith backpacks will be sold in 3 waves at 4:30, 5:00, and 5:30; including 200 Screams (MSRP: $69.95) for $20.00 each and 100 Mayhems (MSRP: $129.95) for $40.00 each.

The action continues with a raffle at 5:30. Attendees can stop by the Mountainsmith booth any time Wednesday or Thursday to drop off their business card and be entered into the raffle. Prizes include a Scream backpack, Mayhem backpack, Mountainsmith tent, Tiki Toss, AAC membership, and other AAC-branded gear.

Visitors will want to make sure to pick up some of Mountainsmith’s signature swag while stopping by the booth, including coozies filled with cold PBR tall boys, trucker hats, and hemp pouches. Proceeds have nearly doubled every year for the past three that Mountainsmith has hosted this favorite OR event. Swing by and help the team make another generous contribution to the AAC this year.

“Mountainsmith applauds the efforts of the American Alpine Club and we are excited for the 4th year of this now iconic event in support of our neighbors in Golden, Colorado,” states Jay Getzel, Mountainsmith president.  “Our organizations share a passion for expanding the horizons of adventure and providing both the tools and the knowledge for outdoorspeople everywhere to pursue their dreams in the mountains around the world.”

Logo courtesy American Alpine Club

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