Yakima, the innovation leader in vehicle racks and cargo solutions, has announced a new partnership with The Bike Cooperative to be the co-op’s preferred cargo management equipment provider. A retailer-owned cooperative with the mission of improving its members’ profitability, The Bike Cooperative includes over 300 independent bike retailers.

With a focus on specialized programs, this partnership will provide Bike Co-op members with support in promoting Yakima product solutions, plus additional training and sales tools for the floor staff.

“Yakima is thrilled to be working with The Bike Cooperative and further developing strong relationships with such an important and influential group of specialty bike shops. This group, and the incredible service they provide, aligns perfectly with our commitment to the consumer’s experience with the Yakima portfolio of brands,” said Jason McGibbon, Yakima Global Senior Director of Sales. “As we continue to clean up distribution and focus on our core, strategic retail partners, we look forward to driving initiatives that will be meaningful and relevant for our Independent Bike Dealers.”

“Yakima fills a very important product category for us. Our members are excited to have a rack partner that’s committed to the independent bike shop, and we look forward to providing a world-class brand like Yakima with new opportunities to grow their IBD market share,” said Nat McAllister, Director of Supplier Relations for The Bike Cooperative.

Logo courtesy The Bike Cooperative