Austin Canoe & Kayak (ACK) Introduces New Search Engine to Power

    Austin Canoe & Kayak | ActionHub now features best in-class search results through the power of Google and GroupBy

    Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the launch of a new search engine powering The new search engine is powered by the Google Search Appliance (GSA) with middleware software from GroupBy.  The selection of search providers was based on the need for faster and highly relevant search results that could be used throughout the site for navigation as well as search results; on both desktop and mobile devices. maintains a fully responsive design allowing customers to experience not only a flawless shopping experience, but also a seamless search experience no matter which type of device they are using.

    The new search engine gives ACK customers dynamic, real-time search capabilities while browsing the site. The search box presents suggestions through Search-As-You-Type technology that suggests the best relevant search terms as well as the best matched brands and products.  This improvement is just one of many to come for; Jeremy Arntz, ACK Development Manager, puts it best: “This initial integration is a huge leap forward for ACK, but is just the beginning of what can be done with the Google Search Appliance.” He adds, “There are many exciting things we have planned for the future that are made possible by this enhancement.”

    “The Google Search Appliance along with their partner, GroupBy offers a combination of two powerful systems that provided us a means to achieve enterprise class search capability, usually reserved for much larger companies.” said Peter Messana, CEO of MSP Holdings, “Search is key to any ecommerce company, providing the means to find the item fast is what our customers want and we never stop working to meet their needs.”

    Some key features of the GSA and GroupBy’s Searchandiser include Dynamic Navigation (filtering), Search-As-You-Type, Results Biasing, Redirects, Spelling, Suggested Search and Site Navigation of Categories.

    “We are very proud of having such a great specialty brand like ACK as one of our clients. ACK’s multi-channel experience, which offers the same service, selection and expertise whether in-store or on-line is a key strategy for GroupBy and Google. We look forward to our continued work with ACK as they continue to grow and innovate in their market space. Said Roland Gossage, Managing Partner, GroupBy Inc.

    This new feature is currently live at

    Logo courtesy Austin Canoe and Kayak

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