Asheville, NC, Jun 02, 2011 –

Grassroots Outdoor Alliance will host it’s 11th annual early show from June 13 – 17, 2011 at the Ogden Eccles Conference Center in Ogden Utah.

As part of the show’s festivities, Grassroots Outdoor Alliance will host a Dramatic Mulitmedia Presentation and Fundraiser for Jeff Lowe’s Metanoia, the Extraordinary Documentary Film on the Life & Climbs of Jeff Lowe, now in production.

Join us for a captivating evening of slides, music, movie clips, story telling, and silent auction, and thus help us to complete the inspirational movie of Jeff’s life story: a true tale of love, survival, a pathological optimist, and his indomitable spirit, narrated by Jon Krakauer.

Jeff Lowe’s Metanoia explores extraordinary alpine accomplishments, from mountain top to wheelchair. Starting out as one of the world’s youngest alpinists, Jeff Lowe has amassed a lifetime of impressive alpine accomplishments and contributions to the climbing world. He now faces the challenge of life in a wheelchair with the same characteristics and philosophies that won him unprecedented success on the world’s most impressive rock walls and in the great mountain ranges of the world.

The venue is open to the public. Come to Peery’s Egyptian Theater in Jeff’s hometown of Ogden, Utah on June 14 for a very special evening with legendary alpinist, Jeff Lowe and Malcolm Daly, Executive Director of Paradox Sports. Together they will tell the story of this extraordinary film with beautiful, never before seen footage from the Eiger Nordwand. Josh Wharton is featured on the notorious face as he repeats sections of Lowe’s 1991 “unimaginable” solo first ascent, Metanoia. You will hear and see stories from Jeff’s life through film and slides and from the lips of life long friends, Jeff and Malcolm. Don’t miss this once in a lifetime event with two of the most positive forces of nature you will ever encounter, Jeff Lowe and Malcolm Daly.

Doors open at 7:15 for the exciting silent auction, program begins promptly at 8pm. Tickets to the event may be purchased in advance for $16 at Peery’s Egyptian Theatre or by calling 208.630.4477: at the door $20.

Box office fees will apply for tickets purchased at Peery’s Egyptian Theatre.

Visit www.JeffLoweMovie.com or call 208.630.4477 for more information about the event or to Purchase a $5 raffle ticket for a chance to win a beautiful new Honda Scooter. Attendance not required to win the scooter.

Peery’s Egyptian Theatre is being generously donated by the Ogden Eccles Conference Center.

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. We enable access to best business practices for our retail members, to the best equipment and apparel brands for the publuc and to outdoor recreation for all. To learn more about us, visit www.grassrootsoutdoors.com