Jointly reporting to the VP of Marketing and the Director of Retail Sales, the Field and Sales Marketing Lead is responsible for managing a team of passionate field marketing representatives. He/she will oversee all strategic planning, budgeting and program development for field marketing programs that are designed to build the Newton Running brand and increase sales. He/she has proven excellence in managing, mentoring, developing and building teams, with particular experience managing remotely based staff. This is an at-will, exempt position that is based in Boulder, CO and requires extensive travel (50%+).

Manage Field Marketing Team

Primary focus is the day-to-day management and development of remotely-based staff:

• Lead as a mentor and servant-leader
• Hire, motivate, supervise, train and develop an enthusiastic team of passionate millennial employees who are remotely based and operate independently
• Foster strong and deep connections between staff and the Boulder headquarters, among the field marketers who are interspersed throughout the country, and within the sales team
• Work closely with employees to create long-term performance plans, conduct performance reviews and support career develop and personal growth

Drive coordination between marketing field reps and sales teams

• Work closely with the VP of Marketing and the Director of Sales to coordinate calendars and drive national and local programs and result in sales
• Lead and own the process of linking marketing targets with sales plans in order to grow the Newton Running Brand at the specialty retail and grassroots level
• Act as liaison in order to insure sales needs are considered in corporate marketing and sales planning, serving as the conduit for go-to-market programs and initiatives

Program development and implementation

• Proactively seek to understand local markets, key customer trends and consumer dynamics and provide a POV on how to best drive the Newton Running Brand in each market and with our key retail partners within Specialty Running
• Oversee and develop field event toolkits, including planning logistics, managing teams, creating collateral and providing feedback and evaluation after marketing initiatives
• Work with in-house creative services team on creative development, production and campaign implementation, tracking and analysis for retail and grassroots marketing
• Assists the various sales and field marketing teams with their planning in order to secure integration into the overall marketing and business plan
• Manage logistics and distribution of equipment and assets in a timely and economical fashion and in-line with key marketing and sales dates
• Adapt national brand plans and create custom marketing plans for local implementation
• Manage logistics and distribution of equipment and assets in a timely and economical fashion and in-line with key marketing and sales dates

Strategic Planning

• Plan, document and budget for a remotely-based national team
• Analyze data leading to improvement and continuing excellence
• Communicate and articulate at a strategic level and translate vision into measurable objectives and action plans

Budgeting and Financial Accountability

• Develop and execute short and long term financial goals for retail and grassroots marketing programs
• Ensure expenses remain in budget
• Develop and report metrics and ROI of programs

Social Responsibility

• Commitment to Newton Running’s core values
• Personal involvement in the Company’s Social Responsibility goals
• Participation in community volunteerism, efforts to reduce the Company’s impact on the planet

CORE COMPETENCIES

• Hands-on servant-leader with proven ability to coach and train young, enthusiastic associates and have people follow with passion
• Intuitive, strategic thinker with ability to look at issues in terms of both long range and big picture considerations
• Obsessively organized
• Highly efficient with automation tools such as Skype, Micorsoft Office, CRM, back office systems, reporting and social media tools
• Politically savvy and resourceful inside and outside the company
• High level of self-confidence, strong interpersonal skills and astute social intelligence
• Impeccable communications skills both verbal and written with the ability to adapt messages appropriately for different audiences and translate ideas into tangible realities
• Must demonstrate critical thinking / fact-based decision making skills
• Gifted multi-tasker who has the ability to manage broad team and task lists while attending to details
• Impeccable communications skills both verbal and written with the ability to adapt messages appropriately for different audiences and translate ideas into tangible realities
• A charismatic personality and a customer focused mentality

EXPERIENCE REQUIRED:

• 5+ years’ sales, marketing and/or operations management
• Proven record of achievement as a sales or field marketing manager or regional leader
• Ability to travel extensively (50%), including frequent weekend travel
• Passionate runner and/or triathlete
• Personal experience with Newton Running shoes

EDUCATION AND TRAINING

• Bachelor’s degree preferred. Degree in Sales, Marketing, Business Administration or related field
• PC literate; MS Office skills (Word, Excel, PowerPoint, Outlook)
• Must have valid driver’s license and valid car insurance

Newton Running is based in Boulder, CO. We exist to make every run better. Interested applicants please write to runtowork5@newtonrunning.com. Newton Running is an equal opportunity employer.