We all live lives splitting our time between work, play, and giving back.  At KEEN we call this living the HybridLife.  HybridLife is the KEEN mantra, our commitment to create solutions in our product and business practices, to design footwear, bags and socks that enable you to play anyplace without a ceiling; and our promise to care for each other and the world around us.  While this is a difficult task in our increasingly competitive world, we search for hardworking, committed individuals to help keep this aspiration a reality within KEEN.

Founded in 2003, KEEN was first recognized for its Newport sandal, which featured toe protection technology.  This was an event that changed the way sandals were made and set the course for high  innovation  expectations at KEEN today.

As a company, we strive to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through our giving program HybridCare, we provide support to a variety of social and environmental organizations around the globe.

Position Summary: 

The Ecommerce Director is responsible for driving short-term and long-term profitable growth and increasing levels of customer satisfaction through KEEN’s own online channel(s). With direct responsibility over the revenue and profitability of the U.S. region, this position is also responsible for initiating and coordinating the global activities through regional Ecommerce colleagues in the Europe, Canada and Japan subsidiaries. This position works closely with the Sr. Director of Ecommerce Engineering & Operations (a shared services technical leader) to ensure that the Ecommerce platform, functionality and consumer interaction is maximized to achieve company goals.  In addition, this position collaborates closely with the Marketing department to align with the global brand story, key product and marketing initiatives, and social media/PR opportunities. Key focus is placed on broadening and deepening our direct interaction with consumers while driving profitable revenue growth.

Essential Functions:

• Champion development of Ecommerce capabilities and merchandising programs which will drive business growth and stimulate consumer engagement for the US and global regions. Lead an International Ecommerce summit a least once a year to ensure collaboration on global and local ideas and priorities.
• Rigorously utilize core and insightful metrics to drive success.  Monitor results, test new functionality and consumer engagement.  Improve constantly and share results and opportunities globally.
• Plan inventory requirements based on disciplined analysis. Optimize inventory turnover in warehouse for the U.S. region.
• Recap weekly sites performance and consumer feedback for the benefit of senior management and other functional areas within the company.
• Work with product merchandise and planning teams to ensure that markdowns/email cadence is synchronized.
• Provide constructive input and suggestions to Ecommerce Engineering & Operations to improve the Ecommerce platform. Assist with UI assessment, functionality and testing as appropriate. Provide this group the SEO details relevant to the brand and markets.  Coordinate required site performance reports.
• Develop the annual budget for U.S. Ecommerce and drive success profitably and in a brand sensitive way.
• Recommend reallocation of budget or shift in investment as necessary based on changing conditions and discovered opportunities.
• Manage Customer Service, Merchandising, and Digital Marketing (dotted-line) to create effective consumer communication campaigns to increase open rates, conversions, new customer acquisition, AOV, and retention. Participate with Marketing to ensure that global sites reflect a consistent brand image.
• Measure consumer satisfaction through online satisfaction surveys, focus groups, etc. and make recommendation for modifications based on that consumer feedback. Be the best and strive to over achieve.
• Develop department personnel including advanced training, exceptional hiring and thoughtful termination, where appropriate.

What it will require:

• 10+ Years in senior-level sales, merchandising and marketing e-commerce positions, with rapid advancement, for successful Ecommerce retailers.    Global leadership experience preferred.
• Experience overseeing a highly service oriented CS department.
• Demonstrated team building, planning and innovation skills.
• Strong computer and analytical skills: Excel, Word, Power Point, Outlook, BI tools – SAP experience desired
• Bachelor’s Degree from a four-year college or university – academic focus in marketing, Ecommerce and/or business preferred OR equivalent experience.

ADDITIONAL QUALIFICATIONS:

• Drive & Commitment – Demonstrates initiative, self-reliance and a strong sense of urgency. Starts work quickly demanding the highest possible quality while constantly improving personal standards of performance.  Drives Innovation by discovering alternative approaches to resolve obstacles.
• Adaptability/Flexibility – Works constructively under pressure, responds resourcefully to change and maintains a confident and constructive outlook despite difficulty, frustrations or ambiguity. Stays focused and maintains quality when handling multiple tasks at the same time, knowing when to consult others with critical viewpoints or experience to help make key decisions.
• Excellent Collaborator – Works with a wide variety of internal & external partners to develop deliverables and gain consensus.
• Proven Leadership and Communication skills.

Apply Online