Jointly reporting to the VP of Marketing and the Director of Retail Sales, the Field and Sales Marketing Lead is responsible for managing a team of passionate field marketing representatives. He/she will oversee all strategic planning, budgeting and program development for field marketing programs that are designed to build the Newton Running brand and increase sales. He/she has proven excellence in managing, mentoring, developing and building teams, with particular experience managing remotely based staff. This is an at-will, exempt position that is based in Boulder, CO and requires extensive travel (50%+).
Manage Field Marketing Team
Primary focus is the day-to-day management and development of remotely-based staff:
- Lead as a mentor and servant-leader
- Hire, motivate, supervise, train and develop an enthusiastic team of passionate millennial employees who are remotely based and operate independently
- Foster strong and deep connections between staff and the Boulder headquarters, among the field marketers who are interspersed throughout the country, and within the sales team
- Work closely with employees to create long-term performance plans, conduct performance reviews and support career develop and personal growth
Drive coordination between marketing field reps and sales teams
- Work closely with the VP of Marketing and the Director of Sales to coordinate calendars and drive national and local programs and result in sales
- Lead and own the process of linking marketing targets with sales plans in order to grow the Newton Running Brand at the specialty retail and grassroots level
- Act as liaison in order to insure sales needs are considered in corporate marketing and sales planning, serving as the conduit for go-to-market programs and initiatives
Program development and implementation
- Proactively seek to understand local markets, key customer trends and consumer dynamics and provide a POV on how to best drive the Newton Running Brand in each market and with our key retail partners within Specialty Running
- Oversee and develop field event toolkits, including planning logistics, managing teams, creating collateral and providing feedback and evaluation after marketing initiatives
- Work with in-house creative services team on creative development, production and campaign implementation, tracking and analysis for retail and grassroots marketing
- Assists the various sales and field marketing teams with their planning in order to secure integration into the overall marketing and business plan
- Manage logistics and distribution of equipment and assets in a timely and economical fashion and in-line with key marketing and sales dates
- Adapt national brand plans and create custom marketing plans for local implementation
- Manage logistics and distribution of equipment and assets in a timely and economical fashion and in-line with key marketing and sales dates
Strategic Planning
- Plan, document and budget for a remotely-based national team
- Analyze data leading to improvement and continuing excellence
- Communicate and articulate at a strategic level and translate vision into measurable objectives and action plans
Budgeting and Financial Accountability
- Develop and execute short and long term financial goals for retail and grassroots marketing programs
- Ensure expenses remain in budget
- Develop and report metrics and ROI of programs
Social Responsibility
- Commitment to Newton Running’s core values
- Personal involvement in the Company’s Social Responsibility goals
- Participation in community volunteerism, efforts to reduce the Company’s impact on the planet
CORE COMPETENCIES
- Hands-on servant-leader with proven ability to coach and train young, enthusiastic associates and have people follow with passion
- Intuitive, strategic thinker with ability to look at issues in terms of both long range and big picture considerations
- Obsessively organized
- Highly efficient with automation tools such as Skype, Micorsoft Office, CRM, back office systems, reporting and social media tools
- Politically savvy and resourceful inside and outside the company
- High level of self-confidence, strong interpersonal skills and astute social intelligence
- Impeccable communications skills both verbal and written with the ability to adapt messages appropriately for different audiences and translate ideas into tangible realities
- Must demonstrate critical thinking / fact-based decision making skills
- Gifted multi-tasker who has the ability to manage broad team and task lists while attending to details
- Impeccable communications skills both verbal and written with the ability to adapt messages appropriately for different audiences and translate ideas into tangible realities
- A charismatic personality and a customer focused mentality
EXPERIENCE REQUIRED:
- 5+ years’ sales, marketing and/or operations management
- Proven record of achievement as a sales or field marketing manager or regional leader
- Ability to travel extensively (50%), including frequent weekend travel
- Passionate runner and/or triathlete
- Personal experience with Newton Running shoes
EDUCATION AND TRAINING
- Bachelor’s degree preferred. Degree in Sales, Marketing, Business Administration or related field
- PC literate; MS Office skills (Word, Excel, PowerPoint, Outlook)
- Must have valid driver’s license and valid car insurance
Newton Running is based in Boulder, CO. We exist to make every run better. Interested applicants please write to runtowork5@newtonrunning.com. Newton Running is an equal opportunity employer.