Mountain & Trail Press Release

Light My Fire’s Swedish FireKnife Claims Retailer’s Choice Award

At the National Hardware Show in Las Vegas, Light My Fire’s Swedish FireKnife received the 2014 Retailer’s Choice Award. The Swedish FireKnife was chosen out of thousands to receive the Retailer’s Choice Award this year. Created through a collaboration with Morakniv of Sweden, the Swedish FireKnife is an outdoor knife with a Swedish FireSteel Scout fire starter inside the handle.

“Home improvement retailers and consumers love new products, and the Retailers’ Choice Awards program recognizes those that are unique, interesting and hold a great promise for sales in their stores,” says Dan Tratensek, vice president of publishing for the North American Retail Hardware Association. “The Swedish FireKnife was a stand-out at the show, meeting or exceeding all those criteria.”

The Swedish FireKnife features a 3.75-inch profile-grounded blade, a comfortable, high-friction handle, and a polypropylene sheath with pocket clip. Inside the handle, the FireSteel Scout fire starter twist-locks into place and provides approximately 3,000 strikes to light campfires, gas stoves, and barbecues.

Hardware Retailing has sponsored the Retailers’ Choice Awards at the National Hardware Show for more than 35 years. Selected by a committee of retailers with real world experience, products selected for the award are considered the most innovative in the show and are featured in Hardware Retailing magazine.

Logo courtesy Light My Fire/ Industrial Revolution

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