BionX, Prodeco, Pete’s Electric Bike’s, Leatherman, Led Lensor and EnerPlex bring e-bikes and portable technology to mainstream media

Interbike and Outdoor Retailer have signed several key brands to participate in Charged Up, a new experiential media event that will bring electric bike and portable outdoor technology brands together with non-endemic consumer and technology print, broadcast and online media. BionX, Prodeco, Pete’s Electric Bike’s, Currie Technologies (Izip, eflow, Haibike, Lapierre), Leatherman, Led Lensor, Ascent Solar Technologies/EnerPlex, GoalZero, D.Light Designs, Celliant and many more, have already signed on to participate.

Charged Up is supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News. PeopleForBikes and the Outdoor IndustryAssociation will present detailed content outlining trend data as it relates to the ebike and outdoor technology categories.

Journalists will be invited to test sponsor’s product outdoors and on the trail, for a true hands-on experience with the advancements and functionality of e-bikes, portable power, safety, and fitness gear along with innovations in wearable technology. The event will take place May 14-15, 2014 at the Crystal Springs Resort in Hamburg, NJ, positioned just outside New York City, the headquarters of many national media outlets.

“A departure from the traditional trade show format, this event will highlight the growing trend in applied technology and provide brands the opportunity to be included in a larger consumer conversation about technology,” said Liz Crawford, Senior Marketing Director, Outdoor Retailer. “Technology continues to be an interesting and exciting media storyline, we are happy to bring products from the bike and outdoor industry that traditionally would have been considered niche to a larger audience, making the outdoors more accessible to the general consumer.”

Interbike and Outdoor Retailer have retained the services of Truth Be Told Public Relations, a premier public relations, marketing and event management firm with offices in New York and Los Angeles. Truth Be Told Public Relations is charged with bringing journalists from top tier consumer, technology and financial media outlets—print, online and broadcast, targeting titles such as Wired, Esquire, Mashable, Vogue, FastCompany, USA Today, and InStyle.

Sponsors will have the opportunity to invite key retailers to join the event on the afternoon of the final day providing additional value to this important event.

Image courtesy Outdoor Retailer