Summer may be over but OTIS Eyewear is not slowing down! The premium, 100% mineral glass eyewear brand is set to inject fourteen additional polarized pieces into their current offering this November. Enjoy your on water activities such as fishing, boating and kayaking, with a whole new, glare reduced, outlook.
Reckless Abandon, Double Lucky and The Beat are just some of the leading OTIS styles that will now be available in polarized lenses, they join the latest release of Modern Theory, Paradisco and Capitol. With three different polarized tint options: grey, brown and copper, available in nine of their best selling frames, OTIS Eyewear is set to dominate the polarized category.
“Shortly after going to market in the USA we received over- whelming feedback from our retail partners that our consumers were more often then not navigating to our polar products. Validating this feedback with both sell-through data and by retailer reorders we took hold of this opportunity and ran with it. OTIS will now have polar options in our most popular styles and we are super excited to release the collection”, says OTIS Global Head of Product, Dave Stuempfig.
Why Invest so Heavily in Polarized Category?
Polarized lenses reduce glare. ‘Glare’ is horizontally reflected light from surfaces such as water, snow or pavement. Regular sunglasses only reduce the amount of light that is transmitted through the lens vertically. The polarization filter in OTIS lenses contains molecules that absorb horizontal light waves, while still allowing vertical rays to pass through. As a result, OTIS polarized lenses filter out glare, enhance contrast, and sharpen details, making vision clearer and brighter.
Image courtesy OTIS Eyewear