Snow Press Release

Apex Ski Boots Launches Smart Phone App to Expand User Experience

Apex Ski Boots is excited to announce the launch of its new smart phone application, The Apex Inside Edge.  Available now for download at the Apple and Google Play app stores, the Inside Edge rewards users with free gear for sharing the comfort and performance of Apex ski boots with fellow snow enthusiasts.

With the unique, modular design of Apex high performance ski boots, users are often asked about the performance, benefits and functions. Featuring a size chart and full product catalog – including the new big mountain MC-X boots with updated seamless, molded tongue – the referral-based app allows skiers to share their Apex from virtually anywhere, even the chairlift. A detailed brand video on each product page also highlights the key components, like the open chassis design and walkable support boot.

Apex offers a Refer-a-Friend feature so users can send the app direct to others via a single text message link. Registered app users receive points for all referrals and can be redeemed for free gear and accessories from Apex. When referred people purchase and register their new Apex ski boots, users get even more points. Apex Inside Edge is available for all iPhone and Android smart phone users.

Visit the newly updated Apex website for more information on the 2014/15 collection and the Inside Edge app at

Image courtesy Apex

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