Press Release

The Conservation Alliance Concludes 2014 Backyard Collective Season this Friday in Bend, Oregon

On the heels of a successful Backyard Collective event in Boulder last week, The Conservation Alliance preps for final Backyard Collective of 2014 in Central Oregon on Friday.

The Conservation Alliance held its fifth Backyard Collective event of 2014 on Friday, September 19 in the Front Range of Colorado at Golden Gate Canyon State Park. The Conservation Alliance and its Colorado area member companies teamed up with Colorado Mountain Club, and Colorado Parks & Wildlife Department of Natural Resources to organize a day of flood debris removal and trail work following the historic flood in the area last year.

Over 160 volunteers attended the Boulder event with employee representatives from Conservation Alliance member companies, including American RecBackpackers PantryLa SportivaNite IzeOspreySea to Summit, and Verde Brand Communications.  Conservation Alliance grantees, including Access FundColorado Mountain ClubConservation Colorado, and IMBA participated in a lunchtime volunteer fair along with 1% For The Planet and Volunteers for Outdoor Colorado (VOC).

“The Conservation Alliance plays an integral role in protecting wild places where people recreate, which in turn helps the entire outdoor industry,” said Jonathan Lantz, President of Boulder-based La Sportiva N.A., Inc. “The Backyard Collective helps our employees connect with each other outside of the office and with other local businesses to help grow the camaraderie of the Outdoor Industry. By hosting these events, The Conservation Alliance helps us all reconnect with why we love to work in this industry.”

The final Backyard Collective will be held this Friday, September 26 in Bend, Oregon. The Conservation Alliance and its Central Oregon area member companies are teaming up with Central Oregon Trail Alliance (COTA) to organize a day of trail work.

More than 50 volunteers are expected to be present with employee representatives from Conservation Alliance member companies, including:RuffwearKEENHydro FlaskFootzone of Bend, and QuickFeat International. Conservation Alliance grantees, including Deschutes River ConservancyOregon WildDeschutes Land TrustOregon Natural Desert Association and Central Oregon Land Watch will participate in a lunchtime volunteer fair alongside COTA.

The event will begin at 8:30 a.m. on Friday morning at the Conklin Road parking area in Bend. Volunteers will focus on the expanded trail network near the Welcome Center near the intersection of Conklin Road and Century Drive. Following the trail building activities, volunteers will gather at the Seventh Mountain Resort for lunch and the volunteer fair.

“The Ruffwear Pack looks forward to the annual Backyard Collective event as a way to get our hands dirty and preserve and protect our local outdoor environment,” said Susan Strible, Director of Marketing, Ruffwear. “This year we are thrilled to be working on new trails with the Central Oregon Trail Alliance. To be able to give back and create new places to explore makes us, and our dogs, happy.”

The Conservation Alliance is a group of outdoor industry companies that fund conservation organizations. The Alliance launched the Backyard Collective Program in 2008 to connect individuals in the outdoor industry with the work of organizations that receive financial support from the group. The Backyard Collective moves that action to the field, and gives people a venue to get their “hands dirty” for the sake of conservation.

“We are thrilled with the success of our Colorado event last week, and we look forward to bringing our Bend-area members together this Friday for a day of stewardship and fun,” said John Sterling, Executive Director of The Conservation Alliance. “This has been a tremendous Backyard Collective season for The Conservation Alliance. The enthusiasm of our member companies is incredible.”

In addition to Bend, The Conservation Alliance organized Backyard Collectives this year in Santa Barbara, the Bay Area, Seattle, Portland, and Colorado. For more information about this event, please contact events coordinator, Brook Hopper at brook@conservationalliance.com, or 805-340-5034.

Contact

Verde Brand Communications
Julie Evans
970.259.3555
Julie@verdepr.com

Image courtesy The Conservation Alliance

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