Snow Press Release

New Dare 2b Kids’ Winter Apparel for 2014-15: Perfect for Little Snowdevils

Girls' Whimsical Reversible Jacket

Winter is on its way, which means cold temps, wind and snowfall are just around the corner. Dare 2b’s new kids’ apparel focuses on comfort, protection, and style. The bright colors and unique designs are guaranteed to get noticed on the playground or the slopes, while the technical features and quality ensure all-day comfort and play-ability.

Dare 2b, one of the U.K.’s hottest young snow and ski brands, expands its U.S. kids’ offering in 2014. The line consists of outstanding products for mountain shredding, recess shenanigans, snowman building… without the high price tag.

Girls’ Eye Catcher Jacket

Just like Mom’s, but smaller. This waterproof and breathable jacket features 4-way stretch fabric, a detachable hood with removable faux fur trim, high loft insulation, satin quilted lining, plenty of pockets including ski pass pocket, adjustable shockcord hem (ages 7+) and more details. Sizes 3-12 years, 32”, and 34″. MSRP $125.

Girls’ Icicle Jacket

For the serious mountain girl, the Icicle is waterproof, breathable and stretchy for active kids. Detachable hood, pit zips, taped seams, adjustable cuffs, articulated sleeves, high-loft insulation and more; this jacket is ready for any conditions. Sizes 3-12 years, 32”, and 34”. MSRP $120.

Girls’ Whimsical Reversible Jacket 

The perfect layering piece, the Whimsical is reversible from solid to pattern to suit the moodiest kid. High loft insulation for serious warmth to weight and pockets to keep hands and small trinkets warm. Sizes 3-12 years, 32”, and 34”. MSRP $65.

Boys' Get Set Jacket

Boys’ Get Set Jacket

Boys’ Get Set Jacket

Ready for any outdoor activity from skiing to sledding to snowman making, the Get Set is waterproof and breathable with a 4-way stretch fabric to accommodate long days of activity. Just like Dad’s coat, the Get Set features taped seams, articulated sleeves, detachable hood, pit zips, adjustable cuffs, high-loft insulation, detachable snow skirt, internal pocket with MP3 port (age 7+) and more. Sizes 3-12 years, 32”, and 34”. MSRP $120.

Boys’ Indecisive Jacket

Perfect for under any shell or on its own on cool sunny days, the Indecisive keeps boys warm without slowing them down. Lightweight and compressible, and featuring a grown on hood and pockets for hands, small frogs, etc., this will be a favorite until they outgrow it. Sizes 3-12 years, 32”, and 34”. MSRP $65.

Kids' Ricochet Core

Kids’ Ricochet Core

Kids’ Ricochet Core Stretch base layers

Warm and colorful, there’s one for every day of the week. Soft Ilus Core warm back knitted stretch fabric for all-day warmth and comfort in the winter. Zip mock styling with chin guard, reflectivity on sleeves for dusk and night visibility. MSRP $30.


Tara Coyle – Terra PR

Images courtesy Dare 2b

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