Icebreaker, the New Zealand brand that pioneered the merino wool category for the outdoor industry, is partnering with DDB New Zealand to expand the brand’s presence worldwide, beginning with two campaigns timed for release during 2015. The move, one of a number of steps in Icebreaker’s commitment to world class consumer led marketing, is designed to capitalize on DDB’s deep roots in the New Zealand marketplace and worldwide presence in key markets throughout North America and Europe.
“DDB performed exceptionally well across all our criteria for a creative agency partnership, displaying great creativity, chemistry and collaboration right from our very first meeting,” says Louise Kuegler, Icebreaker’s Global Chief Marketing Officer. “The DDB team are world-class, with a clear understanding of the brand and the ability to market Icebreaker around the globe. I know that with the right creative thinking in our business, we’ll create progressive creative work that will drive the conversation, awareness and sales of Icebreaker’s incredible products around the world.”
The relationship begins with two new 2015 global campaigns for exciting new product innovations from the merino wool clothing pioneer, which was established in New Zealand by Jeremy Moon in 1995 and is today found in more than 44 countries.
Justin Mowday, DDB New Zealand’s CEO, is thrilled with the win. “Icebreaker is one of those brands that we’ve always wanted to work with. They’ve founded something incredible that has grown to be a part of New Zealand, a symbol of New Zealand’s identity and future in some ways, as it grows rapidly around the world. What’s more, the product itself is exceptional – all we need to do is make sure people understand just how great Icebreaker is. We’re really looking forward to working alongside the Icebreaker team and being a part of the next chapter of growth.”
JAM Media Collective
Logo courtesy Icebreaker