Press Release

Give the Gift of Getting Outdoors this Year with Icebug Footwear


A Swedish company started in 2001, Icebug Footwear specializes in providing the ultimate traction in footwear and dedicates itself to getting people outdoors and staying upright, no matter the weather or conditions. With patented BUGrip technology that features 15-19 carbide steel studs on the outsole, along with its proprietary RB9X rubber compound, Icebug Footwear is the proven leader in traction footwear. Offering an array of styles, from active to stylish, for everyone from the outdoor enthusiast to urban fashionista, Icebug allows you take on winter weather with confidence.

Aurora BUGrip

The AURORA BUGrip is designed with the serious winter runner in mind, featuring an integrated “weather shield” to keep feet dry in the slush and snow, paired with 19 BUGrip carbide steel studs on the sole to deliver traction and confidence in even the iciest of conditions. MSRP $179.95

Metro BUGrip

The Metro BUGrip is a multi functional boot, perfect for anyone looking for great traction and comfort in a lightweight slip-on boot. Water resistant and insulated, with an easy on/off zipper, the Metro is perfect for commuting, hiking or just checking the mail. 
MSRP $164.95


The DIANA-L BUGrip offers traction and comfort all winter long in a young, stylish boot. The suede upper on this mid-calf boot features a full-length zipper and front lacing for easy on and off along with a customized fit. Also made with a fleece lining to keep you comfortable down to -4 degrees, the Diana is designed to keep you warm, dry and safe no matter what the conditions. MSRP $174.95


Sarah Niklas | Terra Public Relations | 307.733.8777

Image courtesy Icebug Footwear

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