Lifestyle Press Release

GU Energy Labs Surprises Athletes with Two New Flavors

Seasonal Caramel Macchiato Gel and Raspberry Chomps

GU Energy Labs, creators of the original energy gel, is proud to announce the release of two new flavorful products: Caramel Macchiato Energy Gel and Raspberry Chomps. This is the fifth energy gel and second Chomp flavor introduced by the leading performance nutrition brand this year.

The seasonal Caramel Macchiato GU offers athletes a rich 100-calorie holiday training formula with natural flavors and 40 mg of caffeine — twice the normal amount of caffeine for GU.  The new flavor contains GU’s proprietary Amino Blend as well as Potassium, Vitamin C and Vitamin E to restore electrolyte balance during prolonged outdoor activities.

The new Raspberry flavored Chomps add to GU’s family of delicious solid energy fuel options, serving up 40 mg of caffeine – twice the amount of standard Chomps – and GU’s optimal blend of complex and simple carbohydrates, branched chain amino acids and antioxidants essential for sustained energy and enhanced recovery.

“Celebrating the winter season with a special holiday flavor is a long standing tradition here at GU,” said GU Energy’s Vice President of Development and Innovation Magda Boulet.  “The Caramel Macchiato offers a rich, rounded taste and our Raspberry Chomps offer a tart and refreshing flavor profile.  We know they’ll be instant favorites among athletes training through the busy holiday season.”

Caramel Macchiato GU will retail for MSRP $34.80 per 24-packet, and Raspberry Chomps will retail for MSRP $35.20 per 16-packet. The new flavors are available for purchase at specialty sport retailers and at www.GUEnergy.com.

Contact:

Gordon Wright, OutsidePR
Gordon@outsidepr.com

Image courtesy GU Energy Labs

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