Press Release

Granite Gear Announces 2014-2015 Athlete Roster

Granite Gear, manufacturer of legendary backpacks engineered to deliver the ultimate in function and comfort, is proud to announce their official athlete roster of 2014-2015. Athletes include the following: Polar Explorers Lonnie Dupre, Eric Larsen, John Huston, Professional Thru-Hiker Justin “Trauma” Lichter, and Blind Hiker Trevor Thomas, each of whom has shown impressive persistence in pushing the limits of their specific disciplines.

Acknowledging that these athletes are internationally recognized professionals in the outdoor industry, Granite Gear confidently engages the athletes in thorough gear testing and research and development. In doing so, the outcome is highly functional Granite Gear products that have been tested to the max and are ready for decades of use by the end-user, wherever their destinations take them.

“Both our athletes and our customers’ safety directly depends on the quality and durability of our gear,” says Senior Director of Design & Development, Mike Meyer. “Our athletes really put our gear to the test in some of the most extreme environments on the planet. Their product feedback is a tremendous asset.”

This year, the athletes are participating in various events such as climbing Denali in January, hiking the PCT through the winter months, an impromptu triathlon across the state of Colorado, and various week-long explorations and adventures around the USA.

Lonnie Dupre, Eric Larsen, John Huston, Justin “Trauma” Lichter, and Trevor Thomas will be pairing up with Granite Gear during various trade shows and events throughout the year. For more information on their individual pursuits sign up to receive Granite Gear’s newsletter and follow them on Granite Gear’s Facebook page.

Contact:

Shelly Schmidt
Darby Communications
Shelly@darbycommunications.com
828.254.0914 o / 630.337.6505 c

Image courtesy Granite Gear

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