Press Release

Light & Motion Launches New Urban 2.0 with Online Contest & New Landing Page

Leading personal lighting company partners with other iconic brands for weekly giveaway.

Light & Motion has launched an online giveaway worth over $4,000 in prize packages to showcase its redesigned Urban 2.0  the first fully waterproof commuter light and the only waterproof bike light made in the USA.

The Urban 2.0 giveaway offers weekly prize packages from several popular outdoor brands, including Linus, KEEN, Osprey, Kitsbow, Ortlieb, Showers Pass and Bern. Visitors can enter the weekly sweepstakes up to 12 times the Urban 2.0 contest page. The contest runs through October 22.

Visitors to the contest page can also scroll down to see animated graphics that show the conscientious design work that Light & Motion’s engineers have achieved to give the new Urban improved performance, efficiency, and all-weather reliability – making it the ultimate bar light.

“We wanted to do something creative that would introduce people to the new, fully-redesigned Urban light and promote Urban cycling with some epic gear,” said Jacob Thompson, Brand Manager for Light & Motion. “With the time changing in a few weeks, a bright light is no longer an accessory but an essential piece of one’s cycling gear. We know our customers are sophisticated and want a quality product that they can depend on and the new Urban will meet and surpass their demands.”


Julie Atherton
JAM Media Collective

Image courtesy Light & Motion

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