Press Release

Liberty Mountain Hires Ascension Sales Group to Represent Beal and Edelweiss in the Rockies and Great Plains

Liberty Mountain, a leading independent distributor of technical outdoor products and climbing brands in the U.S. has added Ascension Sales Group to it’s outside rep roster.

Starting immediately, Ascension Sales Group will cover the Rockies and Great Plains territory, including Colorado, Kansas, Nebraska, New Mexico, Oklahoma, Texas, Utah and Wyoming for Beal and Edelweiss.

Ascension Sales Group is an organization formed by experienced representatives that immerse themselves in outdoor sports and the products that facilitate their lifestyle. Ascension consists of Brad Barlage, Eric Johnson, Brian Stevenson, Caleb Wray, Holly Yearly and Mason Daly. Together they have more than 50 years of collective experience in the outdoor industry.

“Everyone at Ascension Sales Group is thrilled to partner with Liberty Mountain to represent Beal and Edelweiss ropes. Liberty’s customer service team offers unparalleled support, and Beal and Edelweiss ropes are world class, trusted products that align with Ascension’s mission—to cultivate passion among consumers and climbers.” Brad Barlage

In addition to Beal and Edelweiss, Ascension Sales Group represents Black Diamond, Diamir, Pieps and Vasque.

Ascension Sales Group joins Liberty Mountain’s extensive network of outside and in-house reps to offer it’s customers unrivaled customer service.

“We are excited to be working with Ascension Sales Group.  We have known Brad Barlage for many years now, and we have great respect for his talents and abilities.  Michel Beal, President of Beal Ropes has also communicated that he is very happy to have his ropes being represented by the team at Ascension.  We are looking forward to having a great partnership with the Ascension team.  Let’s all go climb!!!” Gary Heward – Liberty Mountain President.

Liberty Mountain is continuing to add more outside reps to increase its signature customer service to technical outdoor shops throughout the country.  Please contact Peter McConkie for more information on Liberty Mountain’s employment needs.


Benjamin Eaton
Liberty Mountain
9816 S. Jordan Gateway (500 West)
Sandy, UT. 84070
800-366-2666 ext. 227

Logo courtesy Liberty Mountain

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