Lifestyle Press Release

Outdoor Industry Association Appoints Jennifer D. Pringle as Vice President of Marketing and Communications

Jennifer D. Pringle is OIA's new VP of Marketing.

Outdoor Industry Association® (OIA) today announced that Jennifer D. Pringle has been chosen as the new Vice President of Marketing and Communications. Most recently she served as a partner with 4Leaf Partners, an organization specializing in comprehensive marketing and communications solutions for a wide-ranging group of industries including apparel and retail, higher education, public safety, healthcare, finance, nutrition and wellness.

In her new position as OIA’s vice president of marketing and communications, Pringle will oversee all corporate communications, digital strategy, integrated marketing and branding.

“Jennifer brings a remarkable volume of knowledge, skill and commitment to her role as vice president of marketing and communications,” said Frank Hugelmeyer, President and CEO of OIA. “Her 20 years of strategic integrated marketing experience in both business-to-business and business-to-consumer will be invaluable to OIA and the outdoor industry as a whole.”

Pringle began her career in marketing at Levi Strauss and Co., headquartered in San Francisco.  From there she moved into marketing leadership positions at Powerbar, Qwest Communications, Terabeam, Intrado Inc. and Fresh Produce Sportswear before undertaking partnership responsibilities at 4Leaf Partners.

“I am excited to be joining the talented OIA team at a time when power is shifting increasingly to the hands of the consumer and the very definition of outdoor recreation is changing,” said Pringle. “OIA and member companies are strategically positioned to meet these challenges and ensure the continued growth and success of the outdoor industry.”

Pringle graduated Magna Cum Laude from the University of Texas at Austin. She lives in Boulder, CO with her husband and son, and enjoys hiking, running, biking and snowboarding in her spare time.  She will begin her new role at OIA on September 2nd.


Lindsay Sutula
Outdoor Industry Association
(303) 327-3506

Kate Fielder Jenkins
Starview Strategies
(435) 640-6110

Image courtesy Outdoor Industry Association

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