Lifestyle Press Release

BRG Sports Promotes Dan Arment to Executive Vice President

BRG Sports Acquires C-Preme | ActionHub

Assumes role as President of Bell Cycling Products and joins Board of Directors, Arment will continue as President of Riddell Sports

BRG Sports, Inc., a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, today announced that Dan Arment has been promoted to Executive Vice President of BRG Sports. In addition, Arment has also been named President of Bell Cycling Products and has assumed a position on the BRG Sports Board of Directors. He will also continue to serve as President of Riddell Sports.

“Dan is a valued member of our executive team and has demonstrated leadership with his regular achievement of financial objectives and through his contributions to key initiatives for our company,” said BRG Sports Executive Chairman and CEO Terry Lee. “His expertise with the consumer channel, proven track record, and ability to navigate challenging industry and market environments, all position Dan well for success in his expanded role.”

Arment joined the Company as the sales leader for Bell’s consumer retail division nearly fourteen years ago and shortly after was promoted to General Manager. He quickly excelled and helped build a robust business model despite the stiff market competition. During his time in the role, Arment developed valued relationships with Bell’s major consumer retailers and the business thrived under his direction.

In 2008, Arment transitioned from the cycling industry back to his football roots and became President of Riddell. Under his leadership, the Company’s institutional sales model has continued to increase total market share, while its development of a direct-to-consumer and e-commerce business has further cemented Riddell as the football industry leader. Additionally, he led the team that helped secure a new agreement with the National Football League for Riddell to continue as the exclusive provider of licensed collectibles.

BRG Sports has also recently undergone a corporate transition with the sale of two Easton businesses, including Easton Baseball/Softball and Easton Cycling, in addition to the recent acquisition of C-Preme Ltd., a leading designer and developer of protective helmets and sporting goods for children, teens and adults. Arment played a vital role in these transactions and will manage the C-Preme business alongside his other responsibilities moving forward.


BRG Sports
Erin Griffin, 224-585-5231

Logo courtesy BRG Sports

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