Snow Press Release

K2 Sports Appoints Jason DeJong to Head-up U.S. Sales for Growing Snowshoe Division

K2 Sports is pleased to announce the promotion of Jason DeJong to the newly created position of U.S. snowshoe sales manager. He will oversee all domestic sales of the AtlasTubbs and Powder Ridge brands. Under this new position, DeJong will report directly to Jason Tillinghast, sales director of K2 Outdoor.

“Jason has over 15 years of relevant industry and company experience to bring to this new role,” says Tillinghast, “I’m very excited that the growth of the K2 Outdoor category has allowed us to create this custom made position for Jason.”

DeJong, who has spent the last two years with K2 as the snowshoe category product planner, spent numerous years as a buyer for Porters in Lake Tahoe and as an outside rep for Marker Bindings before joining the K2 family. In his new role, DeJong will oversee all of the day-to-day snowshoe category requirements.

“I feel my past experiences as a sales rep, retail buyer and supply chain planner will help me see all angles of the business,” says DeJong “Tubbs and Atlas have world class products, people and over 100 years of heritage. I’m excited to be working closely with our reps and retailers to continue the success of Atlas and Tubbs.”

Media Contact:

Lisa Mullen
Verde Brand Communications

Logo courtesy K2 Sports

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