Press Release

Nikwax North America Hires the Alta Group for Sales Representation in Pacific Northwest

Nikwax, the world’s leading outdoor aftercare company, is proud to announce the addition of the Alta Group, Inc. as the company’s new Pacific Northwest sales team covering Washington, Oregon, Idaho, Montana and Alaska.

Founded in 1993 and led by president David Haavik, the Alta Group is one of the larger sales rep teams in the Pacific Northwest with 70 years of combined outdoor industry knowledge and experience. Specializing in accessory brands, the Alta Group adds Nikwax to their stellar line-up that includes Oboz, Petzl, Julbo, Adventure Medical Kits, and SteriPEN. Based in Seattle, the Alta Group is conveniently located just minutes away from Nikwax North America’s headquarters in Fremont.

“The Northwest is our backyard and a pivotal territory for us,” said Ben Palliser, Director of Sales, Nikwax North America. “We are incredibly excited to work with Dave Haavik and the Alta Group team. They are a top-tier sales agency, they understand the accessories business, and are structured to manage an active count-and-fill model.”

“Nikwax is a great fit with our portfolio of brands,” said David Haavik, president of the Alta Group. “We specialize in hardgoods and accessories that remain consistent from season to season, and Nikwax fits in to our model perfectly. Nikwax products also are especially ideal for our territory where it’s so wet,” he noted.

The Pacific Northwest team of the Alta Group comprises outdoor industry veterans David Haavik, Dave Allan, Matt Lewis, Jay Dufresne and Amanda Greaves. To contact the Alta Group, please email: or call (206) 783-0760.


Verde Brand Communications
Julie Evans
(970) 259-3555

Logo courtesy Nikwax

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