SMITH changed the way thrill seekers see the world when it introduced ChromaPop, the world’s most advanced polarized lens. Delivering a unique combination of patented polarization and color management technologies, ChromaPop provides exceptional clarity, high contrast, dynamic color optimization and reduced eye fatigue. Since its debut last year, SMITH continues its commitment to delivering the world’s best optical experience by introducing seven new frames with ChromaPop lens options.

Designed with avid fishermen and water enthusiasts in mind, the new Wayward, Dockside and Outlier TI frames are each available exclusively with ChromaPop lenses and ChromaPop sun RX.

Strong on style for the fashion-minded thrill seekers, the new Clayton, Colette, Discord and Dragstrip frames are available with ChromaPop, polarized, non-polarized lens options or sun RX.

Come check them all out at Outdoor Retailer, Summer Market August 6-9, 2014 (Booth #30026E). All new frame styles with ChromaPop lenses (MSRP $209-269) debut at retail and online at smithoptics.com in August 2014.

Media Contacts

Cassie Abel, Smith Optics, cassie.abel@smithoptics.com / 208.726.4477
Kate Gaeir, Akimbo Communications, kate@kategaeir.com / 206.334.0863 

Image and courtesy Smith Optics