The fastest growing premium running shoe brand in the world, HOKA ONE ONE, a division of Deckers Outdoor Corporation (NYSE: DECK), has selected Backbone Media as its public relations and social media agency of record.
“As HOKA continues to grow at record pace, we need a dynamic agency that can help us reach new markets and customers, while remaining authentic to our roots and our brand voice,” says Jim Van Dine, president of HOKA ONE ONE. “Backbone has the experience and the expertise in the running world, as well as the larger active lifestyle market, to share the HOKA story with a broad audience.”
In 2009, two life-long runners launched HOKA ONE ONE, shoes that feature an extra thick midsole that provides maximum cushioning, stability and rebound. HOKA shoes were quickly embraced by the ultrarunning community, and today, more and more road runners, both amateur and professional, have embraced the unique ride the shoes provide. In April, 2012 Olympic 1500-meter silver medalist Leo Manzano signed an endorsement deal with HOKA ONE ONE.
“HOKA ONE ONE is the most exciting and innovative running shoe company on the market. It’s a brand with a great story, and their shoes are changing the way people engage with the sport of running, from elite athletes to casual joggers,” says Ian Anderson, PR director and partner at Backbone Media. “We’re really excited to join the team at HOKA in shaking up the running industry.”
To learn more about HOKA ONE ONE visit www.hokaoneone.com.
Image courtesy HOKA ONE ONE