Reynolds Cycling—manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology—has teamed up with Verde Brand Communications as its agency of record. The partnership combines Reynolds Cycling’s forward-thinking design in high-quality performance wheels with Verde’s diverse, 12-year experience in endemic and non-endemic markets to enhance brand messaging, promote category growth and reach new demographics. Verde will be taking the reigns of Reynolds’ public relations, social media, content, creative, marketing and advertising effective immediately.
“The Verde team has the tools to deliver a powerful brand message across multiple channels, and with a wealth of bike industry experience, I know it will be done with an authentic voice,” said Mike Dufner, Chief Financial Officer of Reynolds Cycling. “Reynolds has defined itself as a category leader at the forefront of race-winning wheel design, and as the brand continues to evolve and drive innovation, we need a communications team of the same caliber.”
With a state-of-the-art facility nestled in the Wasatch mountains of Sandy, UT, Reynolds Cycling focuses on creating the lightest, fastest, strongest and most technologically advanced wheels available. With an engineering team led by carbon fiber pioneer Paul Lew, the brand continues to build on a rich heritage of status quo-defying innovation.
Reynolds Cycling revolutionized the industry in the ‘90s by introducing such products such as the high-end Ouzo carbon fork. The designs, molds, production techniques and processes the company developed created an industry segment that still thrives today, and in which Reynolds continues to lead with products like the unbelievably light-yet-strong BLACKLABEL mountain wheelsets and trend-setting ASSAULT Carbon Disc Brake road wheels.
“Reynolds is a name synonymous not only with cycling, but with racing and winning,” said Kristin Carpenter-Ogden, President and Chief Executive Officer of Verde. “It’s a great match for Verde as we strengthen our commitment to our growing family of bike brands and continue to expand the services we offer clients. Verde is excited to play a key role in Reynolds’ continued dynamic growth.”
Logo courtesy Reynolds Cycling