Teva, a division of Deckers Outdoor Corporation (NYSE: DECK), announced today an agreement with BBC international to license the brand’s children’s wholesale business in the United States. Commencing this month, the phased transition will impact the brand’s spring 2015 product offering.
“We look forward to using our leading position in the children’s footwear marketplace to benefit the Teva brand,” said Robert Campbell, founder and chairman of BBC International. “The brand’s free-spirited and active lifestyle approach is perfect for children who by nature are curious and always on the go.”
For more information regarding the brand’s partnership with BBC International, please contact Teva’s Public Relations Manager, Jaime Eschette at email@example.com.
Image courtesy Teva