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    Volcom ‘True To This’ 24-Hour Digital Premiere

    Volcom’s highly anticipated film, “True to This” premieres online today and will be available to view for a period of 24 hours!

    Volcom is be screening its new feature film in its entirety starting at 10:00am PDT on Monday March 31st, Don’t Miss It!

    When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

    Appearances by: Ryan Sheckler, Ozzie Wright, Balaram Stack, Hunter Wood, Collin Provost, Dusty Payne and many more! (See here for full list)

    True To This: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle.

    Image courtesy Volcom

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