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    KAVU Selects Pale Morning Media for PR Support

    KAVU, the true outdoor wear clothing brand, today announced a partnership with Pale Morning Media for public relations and brand support.

    Founded in the Pacific Northwest, KAVU has been committed to creating clothing and accessories for people to live life to the fullest since it delivered its first hat in 1994. KAVU derives its name from the aviation acronym CAVU or “clear above visibility unlimited”, which has been the company’s guiding principle.

    “KAVU is as much a philosophy as anything. We make apparel that allows you to make the most of everyday,” said Barry Barr, KAVU founder and president.

    “Whether it’s jumping out of helicopters, paddling up river, or just hanging with friends, if at the end of the day you feel completely fulfilled, you’ve had a KAVU day.”

    Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

    “For 20 years KAVU has been making go-to favorite apparel to take out on adventure,” said Drew Simmons, president and founder of Pale Morning Media. “all the while KAVU has remained independent and local on a worldwide scale.”

    KAVU’s product line began with a simple Strapcap that became a mainstay among river guides and backcountry enthusiasts. KAVU’s collection has grown to include men’s and women’s outerwear and sportswear and a Made in America capsule of shirts, fleeces, and hats. In the last several season the brand’s packs and bags have become extremely popular due to their fun and colorful designs and innovative climbing rope straps.

    KAVU is available at specialty outdoor retailers nationally and online at

    Logo courtesy KAVU

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