Mountain & Trail News

    Ahnu Hires OutsidePR as Agency of Record

    OutsidePR is tremendously pleased to announce that it will begin work immediately with one of the outdoor industry’s best and fastest-growing footwear companies, Ahnu.

    A wholly owned subsidiary of Goleta, California-based Deckers Outdoor Corporation (NASDAQ: DECK), Ahnu creates footwear with a rare blend of fashion and performance. The company’s groundbreaking hiking boots, including the recently introduced Sugarpine boot line, are complemented by a wide range of outdoor-inspired casual shoes, sandals and flats.

    “Ahnu is an active lifestyle brand – combining high-performance footwear technology, with a fun and sophisticated design,” said OutsidePR president Gordon Wright. “We love how they craft performance shoes that also incorporate fashionable accents, and we look forward to getting them on the feet of our friends in the media.”

    Ahnu co-founder Jacqueline Van Dine said, “OutsidePR showed us a rare combination of outdoor expertise combined with a unique ability to get their clients into large, general-consumer media. Ahnu is excited to work with them to add even more growth, momentum and exposure to our brand.”

    OutsidePR will represent Ahnu for all lines of product in both consumer and trade media outreach, and also focus heavily on the online and blogging worlds.

    Logo courtesy Ahnu

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