Patagonia Inc., the outdoor apparel company, formally announces today the strategic promotion of John Collins as the company’s new Vice President of Global Sales, effective immediately.
As vice president of global sales, Collins will provide strategic vision, leadership, and sales expertise in directing Patagonia’s sales strategies both domestically and abroad through the company’s wholesale, retail and e-commerce channels in Europe, Japan, Asia Pacific, Latin America and North America.
Collins will act as a key partner to Patagonia’s marketing, product and development teams who continue to develop innovative products in an environmentally responsible manner. In this role, Collins will report to Casey Sheahan, Patagonia’s chief executive officer. Reporting directly to Collins includes Patagonia’s vice president of global retail, vice president of global e-commerce, senior director of global wholesale, and Patagonia’s general managers for Europe, Japan, Latin America and Asia Pacific.
“Collins has proven over the years to be a highly effective manager who has built great teams and grown sales year after year,” notes Casey Sheahan, Patagonia’s chief executive officer. “This new structure will enable Patagonia to better integrate strategic development of sales globally and throughout the channels so that the Patagonia customer has a satisfying experience and relationship with our company, in any medium, anywhere in the world.”
Collins brings 20 years of sales experience to this new role, having served as Patagonia’s vice president of the America’s and Asia Pacific for the last three years. Prior to that role, Collins served as Patagonia’s vice president of North American sales.
Collins holds an undergraduate degree from Skidmore College and an MBA from The University of Southern California. He is an avid fly fisherman and skier, but currently enjoys chasing his three year old son around the orchards of Ojai, California when he is not at work.
Logo courtesy Patagonia