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OmniForce, LLC Announces Investment in the Surf City USA Marathon

OmniForce, LLC a world-leading athletic event production company based in Los Angeles, California announced an investment in The Surf City USA Marathon on Thursday.  Partnership will enable OmniForce to add strategic marketing expertise, enhance the event experience for runners and introduce a network of sponsors to California’s largest oceanfront marathon.

“We’re absolutely thrilled to join forces with The Surf City USA Marathon,” said Brian Pendleton, President & CEO of OmniForce, LLC.

“As an industry leader in large-scale athletic events, OmniForce will add significant value to this fantastic marathon through strategic marketing efforts including social media.  We’ll leverage the most advanced technology to help enhance the event experience and with our network of sponsors, we’ll introduce new relationships and bring on more sponsors to help elevate the marathon’s status among the country’s premier events,” Pendleton added.

The Surf City USA Marathon and Half Marathon attracts over 21,000 runners annually and is an accredited Boston qualifier.  The annual event takes place annually on “Super Sunday” and features an exclusive, oceanfront course along the famous Pacific Coast Highway, past the iconic Huntington Beach Pier and along Southern California’s pristine beaches and shoreline.  Other event activities include a two-day Active Lifestyle Beach Expo and the Michelob Ultra Post Race Beer Garden attended by 45,000 people.

“OmniForce’s events are among the best in the world and we share a common goal to ensure the best possible event experience for every participant and their supporters,” said Amy Tomchak, General Manager of The Surf City USA Marathon.

“With their experience in strategic marketing, large-scale event production and participant experience, we’ll be able to deliver a better product to the running community.  We really couldn’t be more excited,” Tomchak added.

The 18th annual Surf City USA Marathon will take place on February 2, 2014.  To register, or receive additional information, visit

Logo courtesy OmniForce

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