Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces their partnership with Groundswell PR to lead its public relations efforts.  Groundswell PR will handle all communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and bindings in the United States.

“Groundswell PR’s dynamic media relations capabilities, experience and industry respect lead us to this decision,” says Fischer Sports Director of Alpine Marketing and Product, Matt Berkowitz.  “We are very excited to bring them on board to promote our new Vacuum Fit boot technologies as well as new Alpine ski technology and products for men and women.”

Founded in 1924 by Josef Fischer, and celebrating its 90th anniversary in 2014, Fischer Sports to this day has retained its identity as an independent, family business. Fischer continues to push the technology envelope with their enhanced Vacuum Fit boot technology and All Mountain ROCKER ski products.

“We are super excited to be involved with such a deep rooted ski company like Fischer Sports,” states Dax Kelm, Groundswell PR partner. “Fischer has always been about producing quality product with no compromises. We are amped to tell their story here in the US.”

Visit www.fischersports.com to learn more about the company.

Logo courtesy Fischer Sports/ Groundswell PR