Alex Honnold is regarded as fearless in the climbing world, taking on challenges such as scaling vertical walls with virtually no safety equipment. Next week he will be introducing his charity, the Honnold Foundation, which is a non-profit organization geared toward living better through clean and accessible energy.

The launch of his non-profit will be held at Gear Co-Op in Costa Mesa, California and is presented by both Gear Co-Op and The North Face. Beginning at 5 p.m. on August 29, the event will feature a bouldering competition, auction, live music, poster signing, and a slideshow of Alex’s feats. Pre-sale tickets are $8, with tickets at the door available for $10.

According to the news release, “Honnold is best known for free soloing (no ropes, harness, or protective gear) terrifying routes, and crushing speed climbing records in Yosemite. One of his most impressive achievements to date was soloing the ‘Triple Crown’–El Cap, Watkins, and Half Dome in under 19 hours–a truly incredible feat.”

Fans of his will be able to bid on a 90-minute climbing clinic with Honnold that will take place from 12:30 to 2 p.m. on the day of the event.

Honnold has received attention from 60 Minutes, was on the cover of National Geographic Magazine, and was featured in a short documentary on NatGeo, among other media attention. This fall, he will climb one of the tallest buildings in the world on live television.

The Honnold Foundation is a division of the Tides Foundation, a 501(c)(3) public charity that provides a platform for numerous charitable organizations, the release stated. Honnold’s charity will support projects like Solar Aid and Grid Alternatives.

For more information regarding the event, contact Jon Asher at Gear Co-Op.

Image courtesy of The Honnold Foundation (PRNewsFoto/The Gear Co-Op LLC).