JXP Collection Born to Deliver Success Across Apparel and Gear, Signs Matthew Lee & Sarah Max as Athletes
On July 31st in Salt Lake City, an exclusive new collection of authentic outdoor apparel and gear under the Jeep® Xtreme Performance (JXP) brand will make its North American debut at the Outdoor Industry Summer Market.
During the show, Chrysler Group LLC will introduce Jeep Xtreme Performance (JXP). The JXP line was created to provide a distinctive line of high performance appareland gear that is every inch superior — with every stitch and welding exacting, solid and secure– across a variety of outdoor activities ranging from high-altitude trail running to mud-soaked mountain biking.
The campaign is a global initiative, and the focus is to exceed expectation in every design. The JXP brand was introduced internationally in 2013 by licensee Beyond the Clouds, which has produced more than 170 individual apparel items and footwear.
To further develop the innovative new product line and provide testing, feedback, and consulting work to brands interested in licensing the JXP line, the Jeep brand has engaged the expertise of two accomplished athletes: Matthew Lee, a team rider for Cannondale and Sarah Max, an elite Nordic skier, cyclist and multisport athlete.
“I’m intrigued by the Jeep brand’s entry into authentic outdoor gear and apparel,” noted Max. “From an athletic standpoint, it’s exciting to see Jeep extend its reach in the outdoor world by bringing gear, accessories and apparel to the market.”
“Outdoor athletes need to be on the lookout for JXP’s American introduction,” said Lee. “They seem singularly focused on developing top-quality gear, equipment that will stand up to really anything that the athlete can throw at it.”
JXP provides an authentic and relevant new platform for retailers and manufacturers alike to leverage the power of the legendary Jeep® brand via strategic brand extension. As the exclusive licensing agent for the Chrysler Group LLC, The Licensing Company is executing the next stage of the JXP strategy via its North American entry and expansion across a number of categories and retailers.
Logo courtesy Chrysler Group LLC