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    Kokatat Outfits Sponsors SUP Crossing From Cuba to Florida

    In a show of dedication to the world’s most progressive paddle powered expeditions, Kokatat is proud to announce the brand’s sponsorship of Ben Friberg’s upcoming attempt to paddle a stand-up paddleboard (SUP) from Cuba to Florida.

    On July 25, 2013, Friberg will depart from Port Hemmingway, Cuba and attempt to paddle the 90-mile channel to Key West, Florida in under 24 hours. Friberg will be paddling a custom SUP shaped by SUP Godfather and veteran Joe Bark. Following Friberg by boat and providing nutrition and route guidance along the expedition will be a team including a navigator, cook, medic, weatherman, and his father.

    Friberg, a native of Chattanooga, Tennessee, is no stranger to long distance paddles.  In 2012, he set the record for the longest distance traveled by SUP in a 24-hour period when he paddled 238 miles on the Yukon River.

    To help achieve his goal, Friberg is heading out with a kit that minimizes weight while maximizing speed. Kokatat supplied Friberg will a full kit for his winter season training, but for the warmer waters of the Straits of Florida he will be using Kokatat’s sun protection apparel and minimal gear while ensuring safety.

    Friberg’s expedition will benefit the Jordan Thomas Foundation (www.jordanthomasfoundation.org), an organization that provides children affected by limb loss with the prostheses they need.

    Logo courtesy Kokatat Outfitters

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