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    Fiat Brand Catches a Wave on Vans U.S. Open of Surfing

    FIAT Brand to display full product portfolio at Vans U.S. Open of Surfing.

    FIAT Brand North America will team up with the Vans US Open of Surfing this July 20-28 in Huntington Beach, California. As one of the event sponsors, the FIAT brand will celebrate the recent launch of the all-new, all-electric Fiat 500e in California, in addition to showcasing the high-performance Fiat 500 Abarth Cabrio and the all-new Fiat 500L and 500L Trekking models.

    Fans will also get a first-hand look at a one-of-a-kind special Fiat 500c “Beach Cruiser” design vehicle at the event (http://blog.fiatusa.com/vehicles/fiat-500c-beach-cruiser/; http://www.youtube.com/watch?v=7WDupghLSfk). In addition to having the cars on site for fans to see, those attending the event will also have the opportunity to receive FIAT Brand giveaways, including Wayfarer sunglasses, sunscreen, t-shirts and other FIAT-branded items.

    “The Vans US Open of Surfing is one of the largest professional surfing competition and action sports festival in the world, hosting over 400 world-class athletes in surf and skate,” said Jason Stoicevich, Head of FIAT Brand North America. “This is a great opportunity for us to be part of an environment that reinforces the fun and energy that characterize both the FIAT brand and the Vans US Open of Surfing.”

    The FIAT brand is also giving fans the chance to learn some Italian at the event, with a phrase book giveaway that includes surfing and ocean terms. Also at the event signing autographs will be professional surfer Brianna Cope.

    The 2013 Vans US Open of Surfing will run from July 20 to July 28. All events are free and open to the public and can be viewed daily on the live webcast at http://www.vansusopenofsurfing.com and via the US Open app. Having initially broken viewership records over the past two years, last year’s event garnered momentum bringing the viewership to 1.5MM+, with the expectation to grow even more worldwide this year. The Vans US Open of Surfing is owned and operated by IMG.

    Image courtesy Fiat

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