Bruckmann, Rosser, Sherrill & Co. (BRS), a New York-based private equity firm, announced today that it has acquired Royal Robbins, Inc. from Kellwood Company, a Sun Capital portfolio company.
Bob Orlando, President and CEO of Royal Robbins, said, “We chose to partner with BRS because of their deep experience in the outdoor sector and ability to provide valuable strategic guidance.” He continued, “We also recognized that BRS truly believes in the Royal Robbins brand and supports our growth strategy. We look forward to partnering with BRS as we move forward.”
Royal Robbins – named after a world-renowned pioneer of American rock climbing – is a leading designer, manufacturer, marketer and retailer of outdoor and travel apparel. Since it was founded in 1968, Royal Robbins has gained worldwide recognition for its casual and affordable activewear with a commitment to innovation, style, utility and a connection to the core customer. The Company is well known for designing products with technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in the most respected outdoor and specialty retailers throughout the U.S. and abroad.
Stephen Sherrill, co-founder and Managing Director of BRS, said, “We are very excited to partner with Bob, Loren, Jud and the rest of the Royal Robbins team. They have built a strong heritage brand by remaining true to outdoor and travel enthusiasts. The outdoor sector has been and will continue to be a key focus of BRS. We look forward to supporting the Company’s continued growth.”
The transaction represents the sixth investment by BRS’s latest fund (raised in 2008) and its second investment of 2012.