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    PrimaLoft to Present 2013 The North Face Masters of Snowboarding

    PrimaLoft, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, will present the 2013 The North Face Masters of Snowboarding.

    This year’s event, running from February 13-17, 2013 at Squaw Valley and Alpine Meadows in Lake Tahoe, California, will feature top big mountain snowboard competitors battling for The North Face Masters of Snowboarding champion title, including $15,000 in prize money and a chance to advance to the 2014 SWATCH Freeride World Tour by The North Face.

    “PrimaLoft is pleased to be the official presenter of the 2013 The North Face Masters of Snowboarding,” stated Mike Joyce, Chief Executive Officer, PrimaLoft.  “This competition is a highlight for snowboard enthusiasts around the world. Many of the athletes who participate in The North Face Masters wear and understand the benefits of PrimaLoft, and we’re proud to associate our performance-first brand with this world-class event.”

    The North Face Masters is the top-level qualifier event for the SWATCH Freeride World Tour by The North Face and is a pivotal step for athletes hoping to advance in the competition.

    To view the complete event itinerary and learn more about this year’s tour, log on to

    PrimaLoft is currently used in the world’s top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternative in pillows, comforters, blankets and mattress toppers. PrimaLoft Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

    To learn more about PrimaLoft, visit, and follow the PrimaLoft conversation online at Facebook and Twitter.

    Image courtesy PrimaLoft

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