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    Austin Canoe and Kayak Receives Fourth Bizrate Circle of Excellence Award

    Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC is once again honored to have accepted the Bizrate Circle of Excellence award for the fourth year in a row.

    The Bizrate Circle of Excellence award recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one-year period. The ratings are from direct feedback, collected at the point-of-sale and after the delivery of goods, from customers concerning seven key satisfaction indicators.

    “The difference between assuming you are providing the level of customer satisfaction your customers demand and knowing it goes a long way, doing this four years in a row is amazing” said Peter Messana, MSP Holdings, LLC CEO, “we don’t take our customer’s feedback lightly, it means everything to us. We can look at it as validation that we are on the right path but we don’t, instead we use it daily as a valuable resource to continue improving and we thank our customers for that.”

    Out of the more than 5,200 retailers in the Bizrate Network only 1.8% received the Bizrate Circle of Excellence Award. The award period for the 2012 Award was August 1, 2011 through July 31, 2012. The key satisfaction indicators measured for award eligibility are: immediately post purchase: Overall Satisfaction, Product Selection, and Ease of Finding; after order receipt: Likelihood to Buy Again, Product Met Expectations, On-Time Delivery, and Satisfaction with Customer Support.

    For more information about the 2012 Bizrate Circle of Excellence award visit: http://www.bizrate.com/boutique/2012circleofexcellence.html

    Logo courtesy Austin Canoe and Kayak/Bizrate

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