Retailers and Media Field Test Gear, Trends and Culture at OR’s 2012 Open Air Demo

    Outdoor Retailer Open Air Demo(OAD), held August 1 at Jordanelle Reservoir, will bring together brands, retailers and media to experience the latest equipment across the outdoor spectrum including fly fishing, GPS/geocaching, paddlesports, SUP and trail running in the heart of Utah’s picturesque mountain settings.

    OAD offers unprecedented access to the latest products and development teams from 150 of the top outdoor brands, well before they are available to the market. The OAD experience puts the most cutting-edge gear in the industry directly into the hands of key retail decision makers and media, setting in motion the trend stories for the coming season.

    “The touchy-feely, that’s what you want,” said Wayne Bair of Search Gear from San Diego, Calif. “Even if a product I see here [at Open Air Demo] doesn’t fit into my niche or I don’t carry it; I can try it and tell other people about it.”

    In addition to offering hundreds of demo opportunities, OAD exhibitors are hosting a number of events throughout the day (each offering prizes and/or raffles) to highlight products and the outdoor culture consumers are looking to tap into:

    Casting Competition, sponsored by Redington

    8 a.m. – 4 p.m.
    Helping to reintroduce fly fishing to the outdoor community at large, Redington will host a friendly casting competition throughout the day. Redington staff will be available to assist with casting and demonstrating the “secrets” to getting a high score.

    Magellan GPS Treasure Hunt

    8 a.m. – 4 p.m.
    Experience the latest in high-tech treasure hunting by using the geocaching-dedicated eXplorist handheld along a varied-terrain geocaching course. Prizes include a Magellan GPS handheld.

    Quiksilver Waterman Collection SUP Challenge

    8 a.m. – 4 p.m.
    The Quiksilver Waterman Collection invites new and experienced “SUPers” to paddle around a series of buoys and be entered to win prizes. Or just enjoy a mellow cruise on Quiksilver’s Hospitality Pontoon Boat.

    Paddle/Pedal Challenge, presented by H2O Overdrive

    9 a.m. – 12 a.m., every half hour
    Back by popular demand, the H2O Overdrive Paddle/Pedal Challenge offers an hybrid of standup paddleboarding and mountain bike racing with a 0.5 mile flat water sprint and a 2.5 mile road and trail ride. Race sign up here.

    Beer Garden, sponsored by Body Glove

    10:30 a.m. – 3 p.m.
    Between demos, attendees can recharge with live music and refreshing beverages at the Body Glove Beer Garden. Must be 21 or older.

    “Psycho Joust” presented by O’Neill

    11 a.m. – 2 p.m.
    O’Neill presents the first “Psycho Joust.” Replacing knights and noble steeds with athletes and standup paddleboards, the game is simple – don’t get knocked off by your opponent. Participation is open to the first 40 retail registrants.

    Sazzi Toe-Motion Footwear Trail Run

    1 p.m. – 4 p.m.
    Sazzi’s approximately 5k trail run will begin at 1p.m., traversing a course over, around and thru the OAD. A pair of Sazzi Decimal sandals will be included in the entry fee and registration information will be announced soon. Throughout the day look for the Sazzi Trial Trail, a chance for ALL attendees to test drive Toe-Motion Footwear™ on a variety of unique terrain.

    Olympic-Style 200 Meter Paddleboard Sprint, presented by H2O Overdrive

    1:15 p.m. – 2:15 p.m., every five minutes
    Standup paddleboarding is on the fast-track to becoming an Olympic sporting event. See what the hype is about and sprint like an Olympian in the 200-meter standup paddleboard race presented by H2O Overdrive. Race sign up here.

    Patagonia Footwear Fun Run

    Run with Patagonia ambassadors and Ultra Running athletes Krissy Moehl and Luke Nelsen, and demo the new S13 EVERmore trail shoe. Free Patagonia socks for the first 10 participants at each run; Elemental Herbs Sunsticks for all participants. Prize drawings after each run.

    Qualified attendees can pick up their show badges at the Salt Palace Convention Center, and shuttles will run from the convention center to the demo all day. Retailers and trade members of the outdoor industry interested in registering for Summer Market can review registration requirements here.

    Logo courtesy of SOAR Communications

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