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    Dale of Norway Continues Sixteen Year Partnership

    Dale of Norway, leaders in Norwegian knitwear, continues a longstanding partnership as the official sweater supplier to the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) through 2014.

    Dale of Norway is a longtime partner to PSIA-AASI, first joining as an Official Supplier of sweaters in 1996. The Dale of Norway brand maintains its popularity amongst the snowsports community through the versatility of its sweaters that provide superior on-hill performance and classic après warmth.

    “Dale of Norway products are a great fit for the mountain lifestyle of instructors and have proven to be a favorite of PSIA-AASI members,” said Andy Hawk, PSIA-AASI Marketing Director. “We’re excited to have Dale of Norway extend their partnership as an Official Supplier to the association and are looking forward to building on our 16 years of success together.”
    Since 1897, Dale of Norway has played an important role in many national sporting organizations and events including the Olympic Games. True to its roots and heritage, Dale of Norway continues to lead the way in knitwear design and technology.

    “At Dale of Norway we want to do all we can to help the growth of snowsports, and PSIA-AASI instructors are a great resource for that growth,” said Henrik Lumholdt, Dale of Norway President. “We are happy to offer mountain warmth and style by proving our sweaters to the members of PSIA-AASI and are delighted to continue as partners.”

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