There a multiple factors involved in determining the proper widget layout size for embedding in a website. First off, it’s important to understand that to be successful with a widget you must first identify what problem or opportunity you plan to solve for by implementing a widget. Second, the widget layout size is reliant on where you place the widget. Finally, when determining a widget layout size it’s important to consider any other websites that may choose to share your widget, custom sizes are more difficult to go viral. By creating additional widget layout sizes you can solve this problem.
When placing the widget within your website, it is very important that it is placed on a portion of your site that receives a lot of visibility and traffic. Typically, Outdoor Hub suggests an “above the fold” placement. “Above the fold” implies that the widget is visible onscreen, without the user having to scroll downward to view it. We also suggest that you pick a spot on your site that users visit often. Whether it is the homepage, site index, or other location, in order for the widget to be successful, it needs to be seen. By choosing great content, placing the widget in a high traffic location and by using an advanced widget system like Outdoor Hub Connect you should quickly experience improved website analytics, including time on site and return visitors.
Quality placement goes beyond just where you embed the widget. Within the actual widget, it is essential that you place the most important, user-engaging content in the order of being seen first. This will increase user interaction, and assure that the content your audience enjoys most is always front-and-center. Whereas some widget builders won’t allow you adjust the placement or order of content being served to your users, the Outdoor Hub Connect widget builder gives you many different ways to customize the content presentation and navigation.