Lifestyle Press Release

The Conservation Alliance Announces 12 New Members

Twelve outdoor industry companies have joined The Conservation Alliance since February 2014. This growth strengthens the organization as conservation opportunities flourish throughout North America.

The new members are: Bergans of NorwayElevation Outdoors MagazineGoal ZeroGU Energy LabsHoka One One, Outdoor Specialty Group, LLC, Outpac Designs, Inc.Peter McBride ProductionPrism KiteRootsRated, Unicorn Recreation Products Co. Ltd., and Wildland Trekking Company.

This year, The Conservation Alliance celebrates its 25th anniversary and is excited to welcome these companies to a list of more than 191 outdoor industry members. Each member company pays annual dues into a central fund, and the Alliance donates those funds to grassroots conservation organizations. The Alliance plans to donate $1.55 million in 2014, an increase of $150,000 from 2013.

“We continue to attract great companies, large and small, to our organization,” said John Sterling, Conservation Alliance Executive Director. “We take this growth as a sign that brands value our model of companies working together to protect the wild places so important to their customers.”

The new members include a wide range of outdoor industry stakeholders – from retailers, to manufacturers of outdoor apparel and equipment, outfitters, online and print publications, photographers and consultants.

“We are proud to maintain such a diverse membership of companies that comprise the outdoor industry,” said Sterling. “Conservation is one issue that most brands in the industry agree is a top priority. Together, we are working to protect our last wild places.”

Contact

Malcolm Forbes Account Coordinator Verde Brand Communications
malcolm@verdepr.com

Logo courtesy The Conservation Alliance

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