Mountain & Trail Press Release

KEEN Inspires Fans to Imagine Where a Million Steps Might Take Them

KEEN launches Fall 2014 sweepstakes to win a Pacific Northwest hiking prize package.

KEEN is excited to announce a global hiking sweepstakes that inspires fans to imagine the unique adventures they might find by taking one million steps. Touting the long-lasting comfort of KEEN’s new Durand WP hiking boot, KEEN is encouraging fans to stop wondering and start wandering!

The hiking prize package for two includes airfare to KEEN’s home in Portland, OR, four nights in a hotel, a tour of KEEN’s headquarters and Portland factory to see Durand hiking boots being made, and guided hiking in the Columbia River Gorge with KEEN ambassadors.

KEEN fans can enter to win by visiting the KEEN website, and answering the question: Where would you go in a million steps? US KEEN Garage shoppers can also enter at Portland and Palo Alto locations. The sweepstakes will run from September 2nd – October 15th. Winners will be chosen at random and notified before November 26th, 2014. Four winners will be chosen globally, one from each region (US, Japan, Canada and Europe.)

As a hiking resource, this fall KEEN will also be supporting its Hybrid.Care partner, Leave No Trace, following its outreach team as they travel across the country educating the public about responsible outdoor participation. KEEN will be posting facts, photos and first-hand accounts on its website and social media channels.

Contact:

Julie Atherton
JAM Media Collective
julie@jamcollective.net
415-839-7546

Image courtesy KEEN

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