Snow Press Release

    Dana Greenwood to Bolster POC’s Snow Rep Force

    Sales veteran will represent Swedish brand in California, Nevada and Arizona

    POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has bolstered its lineup of snowsports sales reps with the hiring of Dana Greenwood.
    Greenwood, a former U.S. Ski Team service manager for Tecnica, Volkl and Marker, will represent Swedish-based POC in California, Nevada and Arizona, beginning September 6. Greenwood currently serves as secretary of the High Fives Foundation, a POC partner, whose mission is “to raise money and awareness for athletes that suffer a life-altering injury while pursuing a dream in the winter action sports community.”

    “Dana’s energy and passion for brands make him a key asset for POC’s Snow team,” states Willie Ford, POC director of marketing and promotions for North America. “He brings to the table experience, great relationships and a driving desire to build strong partnerships with his retailer base.”

    For Winter 2014/15, POC will introduce new technology across its helmet, pack and goggle lines. In addition to the award-winning Skull Orbic Comp H.I. MIPS, which features a sensor that monitors impacts, determining when a helmet should be replaced, POC will see its new Thorax 11 avalanche backpack, which features Jetforce technology, land on retail shelves later in 2014. Among POC’s new helmet offerings are the Fornix Communication with Beats by Dr. Dre and Fornix BC MIPS Jeremy Jones Edition.

    “I am thrilled to be joining such a fantastic brand with great momentum and great people,” states Greenwood. “The cutting edge technology POC provides the ski and snowboard market is so valuable and I’m very lucky to be a part of it.”


    Brian Holcombe
    Tel. 970-963-4873 ext. 121
    Email: [email protected]

    Logo courtesy POC

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